The Metropolitan Waterfront Alliance works to transform the New York and New Jersey Harbor and Waterways to make them clean and accessible. A vibrant place to play, learn, and work with parks, great jobs and great transportation for all. To aid them on their quest, I designed and built a brand identity system followed by a OOH campaign in hope to promote their goal to revitalize and protect the waterfront of this city.
2015, New York City, NY, USA,
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