Slow Thinking For Designers.
Time is money, especially in this ever increasing fast pace society. People are so caught up with the belief that the shortest time equals the highest efficiency, and the best quality. Society is experiencing a paradigm in which speed, efficiency, and super-production are touted as the ideal; rendering creativity, human aspects and the quality of communication as secondary.
If designers continue to approach our work as it is business only, skipping, or ignoring the fundamental steps of design process, we will continue to serve interests that only control the economy, but not to provide better communication solutions.